Not a single Samsung handset made it on the best sellers list in China last year
Final updated: January 16th, 2018 at xvi:09 UTC+01:00
Samsung is having a tough fourth dimension in the globe'south largest smartphone market, China. Things are going from bad to worse for Samsung in the key market. Chinese OEMs are making Samsung an irrelevant player in the fiercely competitive market. More and more data is emerging every twenty-four hour period about Samsung's smartphone troubles in Mainland china.
Complete domination past the Chinese firms
According to new data from Counterpoint Research, not a unmarried Samsung smartphone made it to the top 10 best sellers listing for 2017 in Prc. Except for Apple's iPhone vii and iPhone seven Plus, the listing is completely dominated by smartphones from Chinese firms.
In 2017, Samsung launched some of its finest phones in the form of the Galaxy S8, Galaxy S8+, and Galaxy Note 8. None of the bezel-free Infinity Displays and curved screens were able to change Samsung's fortunes in China.
Samsung's market place share in People's republic of china has seen a gradual reject from xx per centum back in 2015 to a paltry ii% in Q3 2017. The market place share is expected to have dropped even further to a minuscule 1.six% in the quaternary quarter. In Q3 2017, Samsung was ranked ninth in terms of market share in People's republic of china. Those numbers pale in comparing to the market dominance enjoyed by Samsung in other markets.
Ane possible reason for Samsung'due south deepening troubles in Mainland china is the lack of a robust mid-range and budget smartphone line-upwardly that can compete with the Chinese offerings in terms of value for money. Samsung'southward mid-range and budget smartphones come beyond every bit expensive and underpowered compared to the competitors' products in the aforementioned price range. Unsurprisingly, users are likewise ignoring Samsung's more than compelling flagships options once they get accepted to other brands. And then far, simply Apple has been able to capture the high-finish marketplace without competing in the lower toll segments. Information technology is clear from the Chinese market, Samsung cannot afford that strategy.
Non just in Prc, Samsung is too facing rut from the Chinese OEMs in many developing markets where brands like Mi, Oppo, and Vivo are in play. Fifty-fifty in the earth's 2nd-largest smartphone market, Bharat, Samsung is facing fierce contest from its Chinese rivals.
So far there is no clear indication of whatever new strategy by Samsung to stop this downwardly spiral in Communist china. In other fundamental markets like India, Samsung's efforts to tackle violent competition from the Chinese OEMs are a bit more noticeable, even if the efficacy of these efforts is questionable.
Source: https://www.sammobile.com/news/not-a-single-samsung-handset-made-it-on-the-best-sellers-list-in-china-last-year/
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